SEO

SEO for News Sites (News Compatible)

SEO work for Google News is very important for website owners who care about the news and news channel.

The way to increase traffic to your news site today may not seem like an easy one. I will tell you how to deal with this topic called news SEO in a simpler way. In this way, you will be able to increase the organic performance of your news site in a short time.

News sites can drive traffic from several different Google features, including Google News, Google Search, YouTube, Google Assistant, and Discover. Therefore, mastering this process helps increase your traffic.

In this content, I will discuss SEO for News Sites under 4 main headings. Now, let’s examine the topics to increase your news site traffic, respectively.

SEO for Google News
Google News analyzes many factors and ranks the news it includes in the News tab. The main purpose of Google news is to support original reporting. Google does not accept payment to rank websites. Additionally, submitting content tags and using AdSense is not a criterion for ranking.

To rank in Google news, you must master the following factors.

  • Relevance of Content.
  • Salience.
  • Competence.
  • Topicality.
  • Location.
  • Language.

Apart from the above factors, Google can rank based on a user’s behavior thanks to artificial intelligence. Include these results in the “Special to You” tab. The factors you should pay attention to are as follows:

    • Areas of interest.
    • Availability.
    • User Preferences for Topics or Publishers.

Source: google.com/news You can review the ranking content in Google news at the link.

SERP Analysis for News Sites (First Step)https://support.google.com/news/publisher-center/answer/9606702?hl=tr
Let’s say you are going to produce content on news or any subject. The first move you need to make here should be SERP (Search Engine Results Page) analysis. This can provide you with very good opportunities. Thanks to SERP analysis, you can ensure that the news you produce is one of the best. Here are the values that SERP analysis will add to you:

  • It provides the opportunity to see the content produced by your competitors.
  • You Dominate Search Intent.
  • You will learn the resources used in the content.
  • You Dominate the Content Type.
  • You can measure your competitor’s trend.
  • You Dominate The Content’s Link Count.
  • You can analyze the topics of the content as Comments, Listings, Images, Text etc. Clearly.

Do Keyword Research (Google News)

Keyword research is one of the most important parts of SEO work. This is the case for SEO studies on news sites.

If you have the opportunity to plan for an information such as “Snowfall”, you can use the Explore tool in Google Trends.

This search, which was trending in the first parts of last year, maintains its trend in the first parts of this year as well. Yes, the situations that the subject of “Snowfall” will bring to each country and the processes it will experience may be different. This process may change day and time, but this will be a move that will make a serious contribution in terms of preparation.

Use Engaging Headlines

Now do a news search on Google. Examine the titles of all the results. After all, isn’t the main purpose of journalism to arouse interest? I suggest you stay away from a big mistake while trying to attract attention here. People started to hate news sites that deceived them. This is a topic that is also discussed among us SEOs. Look at the headline! Please take this matter seriously.

The title is an SEO criterion that Google still cares about. You can solve this issue, which will help improve SEO rankings, by considering the following items.

    • Write Headings of 20-90 Characters and 4-12 Words. (Sir, the headlines were limited to 70 characters? Yes, the Google search engine results page will show up to 70 characters, but we need to include long headlines in journalism. So don’t let this scare you. It’s free to test. Show me a short, lawful news source in all titles. Appendix Please cite a source that Google does not reward.)
    • Do Not Include Numbers in the First Part of the Title.
    • The Title should be Exciting and Include the Targeted Word. (The further the target word is, the better results you will get.)
    • You should not include a date in the title.
    • Your Heading Should Be Positioned As H1 Tag. (The criterion that separates the headline from the
    • H1 tag should be your brand. Here, your news site brand at the end of the headline should not be in H1.)
    • Don’t Focus on Content Length

Now do a news search on Google. Examine the titles of all the results. After all, isn’t the main purpose of journalism to arouse interest? I suggest you stay away from a big mistake while trying to attract attention here. People started to hate news sites that deceived them. This is a topic that is also discussed among us SEOs. Look at the headline! Please take this matter seriously.

The title is an SEO criterion that Google still cares about. You can solve this issue, which will help improve SEO rankings, by considering the following items.

Write Headings of 20-90 Characters and 4-12 Words. (Sir, the headlines were limited to 70 characters? Yes, the Google search engine results page will show up to 70 characters, but we need to include long headlines in journalism. So don’t let this scare you. It’s free to test. Show me a short, lawful news source in all titles. Appendix Please cite a source that Google does not reward.)
Do Not Include Numbers in the First Part of the Title.
The Title should be Exciting and Include the Targeted Word. (The further the target word is, the better results you will get.)
You should not include a date in the title.
Your Heading Should Be Positioned As H1 Tag. (The criterion that separates the headline from the H1 tag should be your brand. Here, your news site brand at the end of the headline should not be in H1.)
Don’t Focus on Content Length
I wanted to give a place to this topic because it is a very controversial topic. The most important criterion to determine this is SERP analysis. The important thing is to get the visitors to consume the content.

Stop tricking visitors into consuming content!

“When is Christmas?” to the Google Search Engine. Do not be one of the sites that writes and prevents us from reaching that date, and that stubbornly does not show that date. I feel like I can hear your voice 🙂

Don’t Focus on Content Length

I wanted to give a place to this topic because it is a very controversial topic. The most important criterion to determine this is SERP analysis. The important thing is to get the visitors to consume the content.

Stop tricking visitors into consuming content!

“When is Christmas?” to the Google Search Engine. Do not be one of the sites that writes and prevents us from reaching that date, and that stubbornly does not show that date. I feel like I can hear your voice 🙂

Use Short Paragraphs

This subject is very important. In the new SEO, content consisting of short paragraphs and short sentences will win. You should be aware that I am not saying short content. It is very important that the content is readable here. You can use the hemingwayapp tool in this topic.

You can access the vehicle’s website at hemingwayapp.com You should analyze the content here before publishing it. Shortening the sentences marked with yellow and red will help you find a solution.

Although it is not the right content, I wanted to share a screenshot as an example. Our goal is to reduce the “Readability” section on the right below Grade 3.

The content is not produced correctly. I want to give important feedback here. There are some issues that should be known before producing content. At this point, I refer to Google. I looked at the content and quality issues description in it. You can find this explanation at developers.google.com/search The questions you actually need to answer are as follows:

  • Does Your Content Contain Original Information?
  • Does the Content Provide Fully Informative?
  • Do Headlines Summarize Content?
  • Are There Exaggerations in Titles?
  • Are These Pages Worth Sharing?
  • Do you expect other sources to refer to this page?
  • Does the Content Provide Interesting Information?

As the content length increases, Google expects expertise. Be sure to pay attention to this issue. If you have produced a long content, Google starts to check whether the author who wrote that content is an expert. (My site was ranking very well. I was printing 3000 words every day. Why did my traffic drop?) You should be careful not to ask this question.

For more suggestions, be sure to review the Google resource I shared above.

You Must Add Images, Podcasts and Videos

 

Users get bored of reading text. If we are aware of the generational change, we should produce content by knowing what kind of expectations the new generations have. Who is your target audience? What does he expect from you? Let me tell you, your target audience wants to watch and listen.

Content-producing news publishers are beginning to understand the importance of adding photos and images. Google News displays images related to the content, but can sometimes match relevant images with articles from different sources. Here are some suggestions for this:

    • Use Images Relevant to the Content.
    • Use Standard File Extensions (.JPG .PNG) Sir, I can hear you saying what happened to .Webp. No problem, your images should also have a .webp extension. In other words, it would be healthy for each image to have both .webp and .jpg .png extensions.
    • Use Ideal Dimensions.
    • Place Images Under Related Headings.
    • Use Relevant ALT Tags for Your Images.
    • Make Sure Images Are Not Blocked By Robots.txt.

Google News also values ​​video content. Remember, Google News can crawl your YouTube channel or videos embedded in your articles. For this, you must make sure that you submit your YouTube video to Google News. Of course, there are issues that you should pay attention to in this case.

    • Are your videos original?
    • Are Your Videos Helpful?
    • Are your videos up to date? Is it good quality

Other News SEO Tips

You have taken into account all the suggestions above and you are asking the question of what can I do differently. At this point, I wanted to touch on some issues for you. You can add value to the SEO work of your News site by considering the following items.

  • Must Have Keyword in the URL (The URL should be short. It will be enough to include your most important word.)
  • Adding Internal and External Links.
  • Doing Studies to Improve the Speed of the Related Page.
  • Improving the Page in terms of Visual Layout.
  • Writing Engaging Meta Descriptions.
  • Complying with the Title Hierarchy.
  • If the News is not Temporary, Supporting with Links, PR and Periodically Supporting with Social Media.

News in Google Search Results

I did a search on “Cryptocurrencies” and the news on the Google Search Engine results page is among the features that users use the most. The Top News section is not personalized. The entire country will see the same results related to this search.

Adding “article” structured data to your news, sports or blog content page will help improve your appearance in Google Search results.

YouTube News

YouTube highlights reliable sources and makes it easy to find high-quality news across the platform.

For example, when users search for news topics, they may find videos from verified news sources in the “Top Stories” section of search results. Also, whenever an important news event occurs, users can see Breaking News from verified sources directly on the homepage.

In some cases, YouTube may make additional posts about certain events, topics, and publishers from third-party sources, in addition to search results and videos.

Google Discover

Users can customize the topics by following them, choosing what they want to see more or less of. They can also get more results with related stories, searches, and more.

I have prepared a comprehensive content on this subject. For this, you can visit blograf.com/google-discovery link.

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