UTM Builder

The full website URL (including http:// or https://)

The source of your traffic (e.g., google, newsletter, facebook)

The marketing medium (e.g., cpc, email, social, banner)

The specific campaign identifier (e.g., summer_sale, launch_2024)

Identify paid search keywords (mainly for PPC campaigns)

Differentiate similar content or links (useful for A/B testing)