Search Engine Optimization, or SEO, is the whole of the work done to ensure that our websites gain more visibility in search engines.
We can increase our visitor numbers by placing in better positions (ranks) on Google and other search engines.
We can achieve this performance by mastering the search engine rules. Now is the time to learn what SEO is, how it is done and the details. If you’re ready, let’s start.
What is SEO (Search Engine Optimization)?
SEO stands for “Search Engine Optimization”. SEO is the practice of increasing the quality, quantity, and trending of your website traffic through non-paid (known as “organic”) search engine results.
In other words:
Search Engine Optimization is the name given to all the work done to make websites perform better in search engines.
SEO is also the abbreviation of Search Engine Optimization (SEO), which is the English equivalent of Search Engine Optimization.
It is the process of making continuous improvements so that your website will rank better on the search engine results page (SERP). With SEO, you can increase the performance of your website and reach more visitors.
Thanks to this content, What is SEO? You will learn the answer to the question and information about how Search Engine Optimization is done. You will also be able to get quick answers to all frequently asked questions after the content. Don’t let the long content scare you, you will enjoy reading it.
What is SEO Expansion?
SEO stands for: Search Engine Optimization. The Turkish equivalent of SEO, which is the abbreviation of English words, is Search Engine Optimization. To define it briefly and clearly, it is the work done to increase the traffic of the websites in the Google search engine, naturally.
Why is SEO Necessary? Why is it Important?
The purpose of SEO is to rank websites high on Google or a targeted search engine based on words. Websites that rank higher get more clicks. More visitors make every web entrepreneur happy, but the most important thing here is the number of qualified users. In other words, you should do Search Engine Optimization not to get more visitors, but to get more qualified visitors.
If you do not have experience in this area, you can start working with an SEO expert. I recommend making sure you find the right specialist. Because unconscious work can cause serious damage to your site. Most specialists usually offer the following services:
- Examine the General Structure of Your Site.
- Reviewing, Revising and Suggesting New Content on Your Site.
- Making Suggestions for Improving Your Website According to Google and Other Search Engines.
- Keyword Research.
- Competitor and Industry Analysis.
- SEO Training.
- Developing and Implementing Off-Site Strategies.
- Preparation of Professional and Clear SEO Reports
What Does SEO Mean? Are You Ready to Learn? Lets start then!
SEO includes various techniques and strategies you can use to increase website traffic. Traffic from search engines is also known as organic. Visitors tend to actively search for what you offer and convert more often.
Being superior to your competitors can be a challenge, but this is where search engine optimization begins. If you struggle to get Google and other search engines to read and understand your content (optimizing the website), you can rank higher on the search results pages.
In order to make your website stand out, you must first know how search engines work to learn how to optimize it. I have always compared this event to a game. This game has rules and these rules are determined by Google. If we, the website owners, know these rules and play the game according to the rules, the probability of failure is very low. Are you ready to play the game by the rules now?
How Do Search Engines Work?
There are many factors that determine results in the SERP, but among the most important are relevance, expertise and trust. Understanding these signals and optimizing your site accordingly will benefit your website. It is essential to consider these factors, as Google and other search engines want to offer their users only the most relevant and authoritative results.
Google is a quality search engine. It has come to this day because it provides a quality experience to its users. Whichever website provides this quality experience, it always rewards that website. In other words, if we help Google provide a quality experience, we will receive the reward in a short time.
What is this? To produce quality content, to optimize our website according to the rules, to work for visitors, not search engines. In addition, in some cases, personalization can also affect the final result. For example, for personalization: location information, the user’s search history, the device used or social connections.
Search engines, especially Google, make dozens of algorithm changes every year. The goal is to provide more relevant results to their research visitors.
I mentioned above: They make all kinds of improvements and changes to provide a better quality experience. Some changes are major and affect a large number of sites. Others are small and you will hardly notice any change in your positions on the results page.
There have been several major Google updates over the past year. You can access these updates from MOZ and similar websites. I will share a detailed content about algorithms as soon as possible. There is one thing we should not forget: search engines always work to give the most relevant links to the information you are looking for.
Why Are Keywords Important?
Keywords are essential to your SEO strategy. Therefore, you should use an analytical approach. First, think about your potential visitor. What kind of search is he doing, what does he want? You cannot optimize your page for hundreds of different terms. This is why we need to choose very specific queries and decide what we are optimizing.
There are 3 important things to keep in mind: Frequency, Competition and Relevance.
The keyword research process is the relationship between KAH, (Keyword Volume), frequency (how often people search for things) and competition (how competitive the market is). AKH helps you find out which keywords have the greatest potential and which will contribute more to drive more targeted traffic to your site.
When doing AKH research, most of us do not search for the keyword to target. The aim is to include important keywords that describe the content we prepare. This will make us more visible in search engines and will contribute more to our targeted keyword.
Now Let’s Examine Our Practical Example:
Suppose you own an e-commerce site that sells mobile phones;
Example 1: The user searches for “iphone”.
In this word, you may want to be in a good position on the search results pages. This is indeed a highly sought-after keyword, as well as a highly competitive keyword. Also, if we take into account that your potential user does not want to buy a new phone, but only searches to get some information and view pictures, we will have determined that your pages here are not very relevant to this, and this search will not be converted either.
Example 2: User searches for “iphone 13 Pro Max 128GB”.
Now, that’s a long tail and not a frequently searched keyword like “iphone”. However, this search is a word that is highly relevant to your site and has a high competitive rate and a very high probability of resulting in conversions. In this word, you can probably get better positions in a shorter time.
Keyword research is one of the most important parts of the SEO process. It’s all about what you want to do with conversions or inbound traffic. More traffic or traffic that will drive more conversions? Conversion optimization is a very different matter. I will cover this in the future and I will publish a related content.
If you have come this far, I have a great content recommendation for you. Please add the content on the blograf.com/call-intent link to your favorites and consume the content at the first time you are available. 🙂 Make sure to watch the video content inside.
İç Optimizasyon Nedir?
Adından da gibi, iç içe geçirilebilir, web üzerinde yapılanlarla ilgili olan seçenekler. İçeriğinizin nasıl yaşadığını bilmek önemlidir. SERP’de bir başlık, bir açıklama ve bir web sitesi URL’si vardır ve web sitenizi optimize ettiğinizde bunlarda ilk iyileştirmeniz gerekenlerinizdir.
Web sitenizdeki her sayfa için tanımlayın, açıklayıcı bir başlık ve gir doğruluğu. Sistemin net ve bir URL’si sahip olmaktan emin olun.
Her bir yön göstergesi, bundan daha iyi bir kullanımdan faydalanmak için kullanılabilir:
Web sitenizin bulunduğu yerdekilerle tazelemelisiniz, harika içerikler sağlamalısınız.
Her sayfa için özdeş ve açıklama etiketini kullanmalısınız.
Hedeflenen çapa paketi ile iç bağlantı kurabilirsiniz ancak burada bir kaçmayınız.
Başlık etiketlerini (H1-H6) uygun şekildenden emin olunuz.
Görsel optimizasyonu, görsel URL kullanımı ve ALT etiketlerine özen gösteriniz.
Mobil dostu bir web sitenizin olduğundan emin olunuz.
Web sitenizin hızlandırılmasına odaklanmalısınız.
Bazı tasarım, teknik ve kalite kontrol edebilirsiniz. Bütün bunların özelliklerini iyileştirmenize ve çok daha fazlasına yardımcı olabilir.
How Can I Measure My SEO Performance?
There are many different data you can pull from Google Analytics to find out how your site is performing organically. Here are metrics that can help you understand when you’re going in the right direction when you measure the performance of your SEO efforts:
Channel Grouping – How does your organic traffic perform compared to other channels such as paid search, referral traffic, social media or email marketing?
Average Position – What is the average rank of your website in the SERP for a given query?
Clickthrough Rate – What is the impression your website has received for a particular query in the SERP and the CTR (number of clicks divided by total impressions) of the relevant query?
Conversions – How many conversions are there compared to other channels? What is the conversion rate?
Behavior – What is the bounce rate of organic visitors? What is the page-to-visit rate per visit and the average duration of time on the site?
How Can I Improve My Business With SEO?
Search Engine Marketing (SEM) can help you find high-performing keywords that are worth optimizing for return on investment (ROI). Instead of waiting for your organic traffic to increase, you can start an AdWords campaign. In this way, you can identify words with great potential among the keywords you have used.
Thanks to Google ADS, you can identify the words that bring conversion and focus on these words. Without wasting time, you can increase both your traffic and your income through organic traffic. However, do not find the keywords you are targeting and start SEO studies and definitely do not reduce the AdWords budget for these words and do not stop targeting these words. It will be much better to use these two channels together.
Good SEO improves quality score and helps Google ADS campaigns. This will reduce the overall costs per click and the campaign, as well as increase your chances of success.
Before doing SEO, you need to master the Google quality guidelines. You can visit google.com/quality-instructions for this. I have shared some of these guidelines for you below.
Google Webmaster Guidelines
- Make pages primarily for users, not search engines.
- Do not deceive your users.
- Avoid tricks aimed at improving search engine rankings. In particular, you should make sure that your website is helping your visitors.
- Think about what makes your website unique, valuable or attractive.
Things to Avoid:
- Automatically generated content.
- Joining Autov Connection networks.
- Creating duplicate pages with little or no original content.
- The practice of displaying different content from visitors to search engine crawlers.
- Hidden text and links.
- Hyperlink pages built to rank well on certain searches to drive traffic to your website.
What Should Be Considered When Choosing an SEO Expert?
Before making the decision to work with a specialist, you should make sure that you have answered the following questions.
- What is your experience in the industry we are in?
- Do you follow Google webmaster guidelines?
- What are your most important criteria for SEO?
- How long have you been involved in SEO?
- Can I see your work examples related to case studies, cases and successful projects?
- How do you do the reporting? Can I see an example?
- What are your communication channel or channels? How can I reach you?
- What is your preview? How soon can we get results?
- May I know your references?
- Why should I work with you?
You should definitely stay away from SEO experts who manage the working process that does not comply with Google rules and criteria for you. This can put your website on an irreversible path.
SEO Content You Should Review
- How Long Does It Take to Rank on Google:
- Initial Analysis for SEO:
- Finding Competitors’ Organic Traffic Area Pages:
- Step by Step SEO Plan:
- Analyzing Content Gaps:
- Organic Traffic Increase Step by Step: